Possibly by following the example of the Japanese, who, let's not forget, were taught by an American after WWII -- the American efficiency expert who American companies didn't want to listen to. The Japanese consider a reasonable payback on development costs to be fifty years, rather than six to twelve months.Spike wrote:Cheap to manufacture. But let me ask, how do you recover the millions of dollars spent on development? Especially when the production volume is extremely low?
Or, by getting the cart and the horse in the correct relationship to one another, as Ford did. You can't drive the price down by waiting for the volume to magically appear. Lower the price, and I mean lower it, and the volume will follow.
Garmin's obviously doing something right, or they wouldn't be the industry leader that they are, but one of these days some company with more balls and more brains is going to shut them down overnight.
That's what happened to the giant, unbeatable, American giant named Bridgeport. Bam. Gone. Stomped to death in a heartbeat by the visionary Mr. Haas (may God have mercy on his criminal soul.)
